January 12, 2017

Registering success in the Nordics & Baltic region

A long time area of focus for Dow AgroSciences, the Nordic & Baltic region saw the first European commercial registration of a product containing Arylex™ active.

Last January (2016) Pixxaro™ EC, a combination of Arylex active and fluroxypyr was registered in Denmark, with Zypar™ following on just a few months later. Further commercial registration of these two new products has been achieved in the rest of the Nordic & Baltic countries over recent months.

Across the region the impact of Arylex is already being felt. ‘Compared to most synthetic auxin herbicides, Arylex offers much greater flexibility and these two products (Pixxaro and Zypar) are perfectly suited for the climatic conditions in Baltic’, says Business Development Manager, Ingrida Kazlauskaite. ‘Excellent weed control can be achieved not only in cold and warm weather but even in fluctuating conditions. This is a vital benefit of Arylex for Baltic farmers’, she continued.

In Finland, Zypar and Pixxaro EC look set to become key parts of the farmers toolkit. Commercial Manager Päivi Peltovuori suggests that the historically dominant position of the very old SU’s in Finnish agriculture has caused a major SU-resistance problem. ‘Both Zypar and Pixxaro offer a different mode of action which prevents and controls the development of resistant weed biotypes’.

Swedish trials have also proved very successful. Sales representatives Darko Kosoderc and Erik Moll say that both Zypar and Pixxaro EC deliver a unique speed of action. ‘Farmers will recognize the first visible symptoms very quickly after application. This not only demonstrates the speed of Arylex, it also gives farmers a lot of confidence in the products and the advantages they offer”.

Concluding, Sales representative Stefan Fick Caspersen believes that the overall performance of Zypar and Pixxaro EC will ensure that Arylex will become the new standard for the control of broad-leaved weeds in cereals not just in his native Denmark but across the wider Nordic & Baltic region.